Hey, you made it! To the sales page that’s not a sales page.
OMG, that reminds me — my favorite chocolate bar is the one that’s not a chocolate bar. Does that make any sense? It’s called Boost, and it has just enough chocolate and so much other goodness — it’s my favorite!
And my favorite web page might be this one: the sales page that’s not a sales page. How funny is that! OK, just remember as you read on, that I can be contrary. But it’s all for a good cause.
So why me? I’ll tell you…
Once in a while, I’m reminded of why I do this work that I do.
Today, at the time of writing, it came from my friend and coach, Selena Maestas, talking about how we look like ourselves (and not) through stages of growth. We all want to be different, but how hard is it to do the different things we need to be different.
And this is more true in biz than life (IMO). After all, if your biz — bottom line, $$$ — isn’t growing, what are you doing about it?
What truths are you telling yourself that may or may not serve you?
- “I know I’ll need to outsource at some point, but it’s just so hard to give up the control (or money).”
- “I’m not a writer. I can’t write. I won’t write.”
- “I fill my days with busy work, therefore I’m busy and productive, even if my bottom line isn’t reflecting it.”
- “It doesn’t matter if people don’t understand what I do because I’m getting enough business to get by.”
So the question is: “How do you move toward growth while honoring who you are in the meantime?”
I know that the answer is going to be different for different people. For me? I fight.
When all else fails, I fight. I push through. I make myself do it.
Why? Fighting is my natural way of being.
I fought my whole life for the chance to be me.
And now I fight for other people to be themselves. In biz.
- Because you need to make a living on your terms and you can’t find the words to say why.
- Because you want your biz to go a certain way and you can’t find the words to express it.
- Because every time you have to introduce yourself, the right words escape you and only an essay will do.
Well, that’s OK. Because now you have me. 🙂
In wordsmith terms, fighting means to question. And I have this fight down to an art. I question to get to the heart of things. I seek to understand. Because only then can I highlight the truth that honors you and serves your clients. For the greater good of your biz.
PS: One client at a time, I’m working toward my version of world peace: Wouldn’t it be cool if we could all say what we wanted to say? And everybody else just gets it?
PPS: What’s your version of world peace? And does the world know it, or just you?